For some advertisers on this year’s Top 10 videos, the creative choices may be less obvious, but feel more innovative. Boldness trumping caution is certainly one theme for videos represented by K Swiss’s foul mouthed Kenny Powers and Ford Focus’s flirtatious sock puppet. But other advertisers have other audiences in mind, drawn to the poignancy and emotion of Volkswagen’s The Force and The Silent Indian National Anthem videos, which proves there is no single formula for success for viral video ads, other than knowing your audience and being very creative about engaging them..
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