The first annual 46664 Campaign mega concert event took place in Cape Town, South Africa, on November 29, 2003, launching Nelson Mandela’s 46664 Foundation and his new movement offering public health education on the prevention of HIV/AIDS. The event was broadcast to over two billion people and hosted “A list” artists and celebrities Mandela had invited to the event. This paper examines the strategic use of the mass mediated, multi genre, mega concert in the context of the launch of the 46664 Campaign, focusing on how the overarching narrative created a space within which several new songs were composed for, and performed at the occasion.
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Introduction: Many resources are required to provide postoperative care to patients who receive a cochlear implant. The implant service commits to lifetime follow up. The patient commits to regular adjustment and rehabilitation appointments in the first year and annual follow up appointments thereafter.
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