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Tapping into international markets is the most powerful tool for business growthThis year has proved extremely challenging for businesses in every sector, with many organisations taking a financial hit due to the effects of Covid 19.By looking beyond the pandemic and towards rebuilding a better economy, it important that Greater Manchester businesses keep their long term goals in mind.Greater Manchester has just launched a refreshed International Strategy which outlines the city region’s ambitions on a global stage to grow international exports, investment, research and innovation partnerships.So whether you looking to increase sales, develop your products, tap into a new market or launch new products in a completely different territory, there are always opportunities for your business to grow in our city.For some, the idea of expanding into a global market can seem daunting, but according to Manchester based company GC Business Growth Hub, this is the most powerful tool for business growth.Read MoreThe Manchester based start up which flourished during the pandemicTo succeed, however, requires a precise understanding of market dynamics, consumer behaviour and the competition overseas.This is why GC Business Growth Hub launched its Global Scale Up Programme, in order to help Greater Manchester businesses to think big, grow beyond UK borders and thrive on the huge opportunities in emerging international markets.With experts in all key markets, including close ties with the Department of International Trade (NW), GC Business Growth Hub provides businesses with in depth local and sector insight they need to unlock avenues for growth in markets worldwide.Director of GC Business Growth Hub, Richard Jeffery, told us why Greater Manchester business should expand to global markets and the benefits that this move can bring.(Image: GC Business Growth Hub)What is the Global Scale Up Programme? The Global Scale up Programme enables companies across the whole of Greater Manchester to rapidly expand into multiple markets.Selected by an application process, successful applicants on the programme have access to a set of global experts, the latest international growth tools, global market opportunities and an exclusive peer to peer network of companies who have scaled their businesses globally.GC Business Growth Hub has brought together leading partners with global networks to provide Greater Manchester companies with this unique opportunity.This support is fully funded and provided at no cost to allow local businesses to explore and accelerate internationally.Director Richard Jeffery explained: “We run competitions to ensure we get the very best businesses coming forward. Once they been chosen we make sure they have a clear idea of how they want their growth plan to look.”We then take them through something called an international growth sprint which is an intense couple of days exercise where we get the company senior management team fully aligned behind the international plan.”Often one of the biggest challenges in taking a company global is making sure you have all your senior leadership team fully on board. Your whole company really needs to be behind your international drive.”Why should I globalise my business? In the current climate many business owners may feel that now is not the time for their business to expand to international markets.Despite this, figures suggest that the nation entrepreneurial and growth spirit hasn been lost.Research published by O2 shows that between March 24 and the end of June, almost 200,000 companies were launched in the UK, with Manchester revealed as entrepreneur capital during that period.Richard explains how expanding could be just what your business needs to get back on track.”I will absolutely acknowledge that now is a really tough time for businesses.

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