The data analysis showed that SCEs influence the decision making process and arise at different stages in the consumption cycle, guilt and pride being the most salient emotions. SCEs also played a part in a type of compensatory process between ethical and unethical choices in which consumers engage. The findings of the qualitative study suggested that SCEs have the potential to influence consumers’ ethical choices through marketing communications.

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As he prepares for the drop of his new single, “Arthur,” which will hit major streaming platforms Feb. 10, Conradi spoke to how his upcoming sophomore album signifies an even greater departure from his previous style. While Conradi witnessed great traction with his initial hit singles “Friendzone” and “Yoko,” he communicated his discontent with being tied to the bedroom pop genre, and greater culture..

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