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“BlackBerry is how we’re known pretty much everywhere across the world other than North America, so we have an iconic global brand and when you have such a powerful brand, you want to make it central,” said Frank Boulben, BlackBerry’s chief marketing officer, in an interview.The switch underscores the close attention the company is paying to marketing as it launches a product considered crucial to its survival. In the past, it was roundly criticized for botching the launch of the PlayBook tablet and other devices.RIM’s aging line up of devices has competed poorly in recent years against the likes of Apple Inc’s iPhone and Samsung’s wide array of Galaxy devices.As the company counters with its new line, the name change will allow it to leverage the value of the BlackBerry brand still a powerful asset in spite of RIM’s fall from grace.”Previously we had Research In Motion, BlackBerry, Bold, Curve, Torch, PlayBook and that dilutes the BlackBerry brand, which is a fantastic asset,” Boulben said. “Moving to a branded house model allows us to focus our marketing on one name only.”That could be crucial for the company, which has undergone a management overhaul changes and a major restructuring, leading up to the launch of its re engineered line of devices on Wednesday.”We thought now was the perfect time to accompany that real change with symbolic change,” said Boulben, adding that RIM will change its Nasdaq ticker to “BBRY” and its Toronto Stock Exchange ticker symbol to “BB” in a matter of days.The company will undergo a legal name change after its shareholders pass a resolution to that effect later this year, said a spokeswoman.

Mr. Durbak reviewed in depth the “hacking” problem and described in detail hackers as “the underbelly of the internet: people who randomly scan the internet to find openings so they can go in and snoop around, and once in your machine, they have as much access to it as you do, including your online banking, personal data, family data”. Mr.

At one end of the bar were five women who had all said goodbye to their 50s. They were dressed up, made up, with hair done and dyed. They were busy talking with each other but clearly by their number and appearance, they had made themselves the focal point of the bar..

It decided to try sterilization, but that is a complex and expensive process. First, an animal must be tricked into entering a huge metal corral to be sedated. Then a team of wildlife experts must spend about three hours cutting through the animal’s thick skin and then try to find its reproductive organs, which is not easy..